Located at Floral Street in London’s Covent Garden, the new Kent & Curwen store occupies a Victorian building originally built as the Adelphi School for Boys in 1860.
The store itself has been designed by Parisian retail architects: architecture + associes and features distressed wood panelling, hand-blown green glass screens and whitewashed brick walls. Other elements of the store include welded raw steel fixtures and clothes rails inspired by old-fashioned school gymnasium equipment created from reclaimed oak and finished with brass detailing. Furthermore, green and cream tiles have been utilised as a nod to traditional pie and mash shops.
Daniel Kearns, Creative Director, said: “The intention was to suggest the heritage of the building as well as the brand, highlighting our influences and inspirations, without being in any way a pastiche. We have created a space that feels traditional yet modern, luxurious yet grounded – it matches the product, which follows the same ethos.”
