Kenzo, the luxury fashion house, which is best known for its signature tiger embroidery has now successfully launched a flagship store on Tmall Luxury Pavilion, marking the brand’s first partnership in China as an e-commerce provider. Kenzo is the first LVMH-owned fashion label to open a standalone store on the dedicated platform for luxury and premium brands by Alibaba Group.
People visiting the flagship store will be spoiled for choice, as the store boasts a large selection of products, including most popular items from its ready-to-wear footwear, accessories and bag collection. The brand debuted the Kung Fu inspired Chinese New Year Capsule collection to celebrate the store opening.
The brand released a Kung Fu Rat themed animation and interactive racing game, in a bid to engage young shoppers to the brand. In addition to the launch, Kenzo is also offering some of its first customers special-edition boxes for purchases as well as an interest-free, flexible payment plan, allowing customers the option to pay gradually, rather than one transaction.
