Kentucky Fried Chicken is going big in one of Europe’s most-visited capital cities in a move that reflects the brand’s rapid growth across Europe and beyond.
KFC Europe has opened a flagship in Rome a few steps away from of the city’s most popular tourist attractions, the famed Trevi Fountain. The quick-service chicken chain says the two-floor, 10,700sq ft location is one of its largest and most technologically advanced restaurants in Europe to-date, blending “Roman heritage with cutting-edge design, sustainability and technology” and interactive spaces that invite customers to engage with the brand in fresh, exciting ways. The architectural concept pays homage to Rome’s rich heritage while embracing contemporary trends.
KFC says that the Rome flagship follows the successful launch of the Prague flagship last year. The chain plans to open additional flagship stores in key European cities over the coming years.
“We are thrilled to bring our most modern and ambitious flagship to Rome and this next to the Trevi Fountain,” said Dhruv Kaul, Managing Director KFC EMEA. “This opening marks a significant milestone in our journey to establish KFC as a leading brand across Europe and reflects our strategic focus on iconic locations that bridge history and modern relevance.”
