Crafted With Love
Kismet by Milka was born from the desire to transform jewellery into something far more meaningful, something that is deeply personal, expressive and empowering. In this interview, we sit down with CEO Deniz İnce to discuss the company’s recent flagship opening in London and its continuing growth around the world.
Created in Istanbul in 2009, Kismet by Milka is a fine-jewellery brand created by Milka Karaağaçlı İnce. Leading the jewellery industry for more than 15 years with the intriguing collections they create, while offering their customers a sense of personal experience, Kismet by Milka speaks to people from all over the world who possess a sense of self-discovery.
From day one, their vision has been to create more than just beautiful pieces; they have built a universe where craftsmanship meets identity and every design tells a story. Their mission is to celebrate individuality while nurturing connection, emotion and a sense of purpose. Through their in-house artisans, slow design philosophy and evolving innovation, they are not just crafting jewellery – they are shaping moments of self-expression that last.
Kismet by Milka currently operates 17 stores worldwide, including their newly opened flagship in London. Each store is designed to feel like an extension of their atelier – intimate, inspiring and rooted in storytelling. From Istanbul, where their story began and where their in-house production still takes place, to London and Dubai, each location offers a seamless reflection of the brand’s commitment to craft, experience and soul.
“Our flagship in London is more than a store – it is an immersive space where our creative ethos comes to life. It symbolises a new chapter for us, introducing our handcrafted world to a vibrant, global audience,” explains Deniz İnce, CEO of Kismet by Milka. “Every detail, from architectural materials to scent and lighting, is designed to offer our guests an experience that connects emotionally and sensorially – bridging tradition with modernity.”
The CEO continues by saying that the company’s expansion is intentional and design-led. They are focused on growing where their values align – markets like the UK, USA, Spain, France and the UAE, where appreciation for meaningful, story-driven design is strong. Product-wise, they are innovating through personalisation – ear styling services, layering and personalised services, all rooted in their in-house design and production.
Believing in emotional luxury, the in-store team is trained not just on product knowledge, but on creating meaningful bonds. Whether it is a personalised styling session, or a story shared over tea, they want every visit to feel personal.
As for online, the company is about to launch their new website and mobile app and have invested in storytelling-driven content and virtual styling support to ensure the experience remains just as rich. Technology helps them deliver seamless service, but it is their empathy and attention to detail that ultimately makes the difference.
“We see technology as a tool to enhance – not replace – the human touch,” İnce comments. “E-commerce and social media are extensions of our atelier; places where we share the soul behind each design. AI and automation are helping us with inventory forecasting, personalisation and even visual product recognition in-store, but we are adopting mindfully. At the heart of our digital journey is still our commitment to craft, community and authentic connection.”
We move on to talk about sustainability and it is here we learn it’s the very centre of everything the brand does. They design in-house and produce in small batches in their Istanbul atelier, working with local artisans and ethically sourced materials. Their focus is on longevity, not fast fashion. Every piece is created to last and be cherished, not just worn. The team is forever looking at how they can reduce waste, improve traceability and empower their community through responsible luxury.
Customers play a central role in the Kismet by Milka universe and the business works hard to build emotional loyalty by staying connected through intimate events, early previews, customisations and moments that celebrate their and the company’s milestones. Meanwhile, new customers are often drawn to the energy surrounding the business. Their designs spark conversation and people are drawn to the boldness and spirit of their pieces. But what keeps them supporting the brand is the feeling of being seen, heard and valued. It is this emotional resonance that sets them apart.
“The ethos of Kismet by Milka is simple: always moving forward. We are a business built on evolution – creatively, emotionally and spiritually. We honour our roots while pushing boundaries in design, technology and purpose. Whether it is introducing a new ear styling concept, exploring sustainable materials or developing emotional retail experiences, we evolve with integrity. We are bold, spiritual and forward-thinking – always guided by craftsmanship and connection,”
İnce highlights.
As we next ask the CEO about what lies ahead, he says that the challenge – and opportunity – is to grow while staying deeply personal. As they expand into new territories and channels, they want to ensure their emotional DNA isn’t diluted. This means being present in every detail, every touchpoint. But they will embrace the challenge because they know that when you build with care, people feel it.
“At Kismet by Milka, we believe jewellery is not just something you wear – it is something you feel. We exist to help people celebrate who they are unapologetically and express themselves with honesty, depth and joy. That is our craft, our commitment and our compass.”
