KK Group has opened its first standalone KKV flagship store in Vietnam, marking the brand’s second global flagship location as it expands its footprint in Southeast Asia.
The store is located at 28 Le Loi Street in Ho Chi Minh City, a high-traffic retail strip opposite the major shopping venue Saigon Centre.
The multi-level store departs from a conventional retail format, incorporating themed installations, including the ‘Colorful KKV Moto Park’, a motorcycle-themed structure at the entrance that occupies part of a former parking area.
The outlet also carries a wide range of lifestyle products spanning toys, beauty, food and household items, with about 5,000 additional products to be introduced in stages ahead of the Tet (Lunar New Year) holiday period.
“We will continue to open global flagship stores in more countries, bringing local consumers a richer and more inspiring shopping experience,” said Rojen Wu, Chief Operating Officer of KK Group’s international business.
Vietnam is a key market for KK Group in Southeast Asia. The company currently operates around 20 stores across its three brands, KKV, The Colourist and X11, in Vietnam and is targeting 50 stores this year.
Founded in China, KK Group operates more than 1,000 stores across over 200 cities in its home market, along with more than 150 stores in Southeast Asia. The group plans to expand to over 300 stores across the region this year.
