The company is leaning further into homewares with the unveiling of a K Home concept store in Box Hill South, Victoria.
The 3,800sq m space will create a store concept that some have likened to Ikea, with a dedicated home living space, bringing all of its homewares range under one roof. The budget retailer said it “builds on years of growth in Kmart’s home offer”, positioning it for future expansion into the sector.
“K home at Box Hill South gives us the opportunity to bring more of our home range into the store and better understand how customers want to shop it,” said Kmart Group Chief Commercial Officer Callum Smith. “Customers have embraced Kmart’s home range for many years and we’ve continued to grow our furniture offer as customer demand has grown.”
The concept store will include products previously available only online. Kmart said it will also trial a new layout in-store. “From room-set inspiration to a clearer presentation of furniture, storage and home styling, the format is intended to make Kmart’s home offer easier to shop, more inspiring to explore and more reflective of how customers plan and furnish their spaces,” Kmart said.
