Kohl’s Rewards will be the new easy way for customers to get rewarded whilst shopping at Kohl’s.
The new programme will replace Yes2You Rewards in which members earned points on purchases that were then converted into rewards. The new programme doesn’t work on points but instead offers members the possibility to earn 5 per cent Kohl’s Cash on every purchase as well as personalised deals and other perks throughout the year. Any of the existing members utilising the Yes2You Rewards will be automatically transferred to Kohl’s Rewards.
Greg Revelle, Chief Marketing Officer said: “We’ve eliminated points as part of Kohl’s Rewards and changed our currency into Kohl’s Cash. So that will make it much easier for customers to understand what they’re earning, what they have available and how to redeem it.”
