A fast-growing store-in-store quick service restaurant concept isn’t resting on its laurels after a busy 2024.
Krispy Krunchy Chicken, which licenses its menu of fried chicken items and assorted sides to convenience stores, truck stops, universities, casinos and big box retailers across the US, opened 605 stores in 2024. Now operating more than 3,200 locations nationwide, Krispy Krunchy Chicken projects it will open more stores in 2025 than it did in 2024.
“We’ve grown on the solid foundation of prioritising the profitability of our operators through a cohesive brand strategy, strong foundational partnerships and a focus on innovation,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “These efforts have driven a significant increase in interest throughout the industry and we continue to be sought out as the preferred foodservice offering.”
To support its continued growth, the company says it will focus on collaboration across sales, operations, marketing and supply chain to enhance its brand experience. This effort will include launching new products and platforms, as well as new ways of training and executing tasks.