Next month the brand is set to open its second store and this will mark the beginning of a growth plan that will see 20 points of sale open in two years and a target of 50 within five years.
Laurent and Joëlle Amsallem know a lot about mobile phone accessories and have spent the last 12 years growing the name and the brand.
“We have a viral product. The telephone has replaced the handbag, we now put everything in it – our credit card, our diary, even our health pass,” jokes Laurent Amsallem on the last edition of the Maison&Objet show, which was held from September 8 to 12 in Villepinte.
La Coque Française offers 150 models of cords and chains for telephones in resin, pearls, bandana-style fabrics, or even metal. The interchangeable and fashionable products have a price that ranges from 45 to more than 100 euros. The brand, which is currently launching its first models for men, also offers a range of phone cases and even a system to adapt cords and chains to all phones.
Based in the south of France in Aubagne, the company, which has 15 employees and whose turnover should reach five million euros in 2023, is also working on eco-designed products using recycled or upcycled materials and is looking for partners to have its accessories produced in France.



