La Redoute has set itself the goal of reaching €1 billion in sales by 2021, and is relying on international markets to achieve this objective. La Redoute was originally a former mail-order group, however they are now present in 20 countires, with a total of six subsidiaries in the UK, Russia, Switzerland, Belgium, Portugal and Spain, and has recently launched its website for the Dutch Market.

To better address their requirements, it has now struck a local partnership deal for home deliveries in the Netherlands with Spring Global Delivery Solutions, the international division of the Dutch national postal service, PostNL. “Our main challenge is to offer a service that makes it possible to deliver almost the entirety of our product range, notably including furniture and home decoration, throughout the Netherlands, with a high level of quality and trust,” said Anthony Lecouf, CEO of La Redoute Benelux.

Holland and Germany aren’t the only countries in which La Redoute is making inroads. In the last few years, the group has inked partnership deals in Africa and Japan. Besides, its marketplace business, with third-party brands directly in charge of inventory and delivery, is expected to go international by 2021.