The company has been unveiled at Frasers Plus Designer Outlet Swindon, adding one of the world’s most recognisable lifestyle brands to the destination’s fashion and sportswear offer.
With a heritage rooted in tennis and a global reputation built around its signature polo shirt, Lacoste brings a distinctive proposition spanning fashion, footwear and accessories. Its combination of sporting heritage and lifestyle appeal adds a new dimension to Swindon’s existing retailer mix.
Lacoste joins an established fashion line-up at Frasers Plus Designer Outlet Swindon including Calvin Klein, Tommy Hilfiger, BOSS, Levi’s, Reiss, Polo Ralph Lauren and Belstaff, alongside sportswear brands including Nike, adidas and New Balance. The opening further broadens the choice available to shoppers travelling from across the South West.
Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual, said: “Lacoste sits at the intersection of fashion and sportswear, which makes it a valuable addition to our line-up at Frasers Plus Designer Outlet Swindon. It combines genuine sporting heritage with a strong lifestyle following, bringing something different to the brands already here. Our focus is on creating a mix that differentiates Swindon within the South West and gives customers genuine variety when they visit. Lacoste does that by bridging two important parts of our offer with a brand that has its own clear identity and broad customer appeal.”
Tom Stockwin, Retail & Omnichannel Director Lacoste UK said: “We’re excited to be opening at Frasers Plus Designer Outlet Swindon and bringing the Lacoste brand to even more shoppers across the South West. Whether you’re looking for iconic polo shirts, premium footwear or timeless wardrobe essentials, our new store will offer customers the opportunity to enjoy Lacoste’s signature style at outlet prices. We look forward to welcoming visitors from 13th August and celebrating the opening with our exclusive gift-with-purchase offer.”
