The Swiss chocolatier that is renowned for its freshness and artisanal craftsmanship, has expanded ots presence at Selfridges London with a significantly larger concession in the department store’s newly refreshed Chocolate Hall.
The new concession builds on the success of Läderach’s original Selfridges counter, which opened in March 2025. Now moving into a new 35sq m space, the expanded location will allow customers to discover a much broader selection of the brand’s fresh chocolate creations within one of London’s most iconic luxury shopping destinations.
At the heart of the new concession will be Läderach’s signature FrischSchoggi counter. Meaning “fresh chocolate” in Swiss German, FrischSchoggi is presented in large, handcrafted slabs, freshly broken to order and sold by weight. Customers will be able to choose from an extensive selection of flavours, including the sought-after FrischSchoggi Dubai, alongside established favourites and regularly changing seasonal creations. Also available will be new Autumn 2026 Collection and the launch of an exciting new range of hot chocolates.
Inspired by some of Läderach’s most beloved chocolate creations, the new collection transforms premium Swiss chocolate into its most comforting form: a rich, indulgent hot drink, available in three distinctive varieties – Hazelnut Milk, Dark and Matcha.
The larger space will also offer an expanded assortment of pralines, truffles, tablets, chocolate figures, gifting collections and seasonal specialities, all crafted in Switzerland using carefully selected ingredients and finished by hand.
The opening reflects the continued growth of Läderach in the UK, following a series of successful London launches and growing demand for the brand’s fresh, artisanally crafted Swiss chocolate.
Kari Nigro, UK General Manager at Läderach, commented: “Our original Selfridges counter has introduced so many new customers to Läderach over the past year and a half, so we are delighted to be expanding into a much larger space as part of the newly refreshed Chocolate Hall. Selfridges is known around the world for bringing together exceptional brands and experiences, making it the perfect setting in which to showcase more of what makes Läderach distinctive. From our signature FrischSchoggi to our handcrafted pralines and seasonal creations, the new concession will give customers the opportunity to explore a far greater selection of our chocolate.”
