The UK’s sixth ranked out-of-town super-regional destination owned and operated by SGS UK Retail, has welcomed a quartet of leading retailers – Inditex-owned Bershka, Hollister, Oliver Bonas and Urban Outfitters.
The new arrivals enhance the depth and diversity of Lakeside’s retail offer, responding to sustained visitor demand for an expanded fashion proposition.
Bershka has opened on Level 2 in a 12,500sq ft store, bringing its trend-led womenswear, menswear and accessories to Lakeside. As one of Inditex’s flagship brands, the opening strengthens the destination’s appeal to Gen Z and Millennial shoppers, while broadening the contemporary fashion offer. Located next to Bershka, Hollister has opened a 6,000sq ft store, introducing its signature quality apparel, accessories and fragrance to the scheme. The new store features the brand’s signature casualwear, alongside sportswear and swimwear collections, offering sought-after contemporary style to Lakeside’s annual footfall of over 17 million visitors.
On Level 1, Urban Outfitters has launched a 6,500sq ft store, introducing its curated youthful mix of fashion, lifestyle and culture to Lakeside. Meanwhile, independent British lifestyle retailer Oliver Bonas, has opened a 4,000sq ft store, also on the lower level, adding its signature colourful, design-led aesthetic and considered approach to everyday style and gifting. Together, the quartet of brands broaden Lakeside’s appeal across its catchment of 8.5 million people within one hour’s drive and strengthens its position as a destination for contemporary and lifestyle retail.
Robert Jewell, Managing Director of Asset Management at Pradera, commented: “The arrival of Bershka, Hollister, Oliver Bonas and Urban Outfitters demonstrates the continued confidence that leading international retailers have in Lakeside and the strength of demand from our visitors. Together, these brands significantly enhance the breadth of fashion on offer, cementing its position as a best-in-class lifestyle location and one of the UK’s highest performing shopping destinations.”



