The smart store occupies a space of 520sq m and features a number of digital offerings such as Augmented Reality.
In the ever changing retail landscape, retailers are consistently finding that they need to innovate to draw customers by offering new and innovative solutions. Lancome’s new augmented reality make-up service is one such offering that the brand has implemented at their new flagship store to appeal to customers, and offer a service that they cannot get through online shopping. The new service allows customers to ‘try on’ beauty products via a virtual mirror from an iPad or by scanning QR codes.
As well as offering innovative solutions and experiences, customers are also able to shop a selection of skincare and makeup products, including the Advanced Genifique serum.
“Lotte’s partnership with Lancome Travel Retail Asia Pacific was a natural one,” said Kap Lee, Chief Executive Officer at Lotte Duty Free. “Both organisations saw technology’s potential to offer the travel retail industry a solution for recovery and growth –– all while offering consumers exciting digital innovations as part of a reinvented travel retail experience.”
