Miniso has opened a new flagship store in Hong Kong, serving as the Chinese lifestyle retailer’s largest store in the city to date.
Located in the city’s Plaza Hollywood, the 4,300sq ft store features IP zones with long-standing partners such as Disney and Pokémon series and for the first time in Hong Kong, collaborations with IPs like Naloong and Loopy.
In addition to regular categories like blind boxes, perfumes, fragrances and electronics, the store has expanded its product range compared to last year, catering to a broader range of customer needs.
To celebrate the opening, the Miniso Plaza Hollywood flagship store held themed Star Atrium area for photo opportunities during the first three days from 15 June, featuring popular Disney characters such as Lotso, Stitch and Miniso’s original IP Dundun Chicken. The Plaza Hollywood opening joins other Miniso stores in key Hong Kong locations including at the Tseung Kwan O Plaza and iSquare in Tsim Sha Tsui.
Looking ahead, the company plans to continue expanding its store network across Hong Kong throughout the year, aiming to reach the milestone of 100 stores.
