The brand is getting ready for its 70th anniversary in 2023 with further expansion on the cards and a series of new collaborations that celebrate prints from the past seven decades.
The reviving print-focused heritage brand said it has seen a “bumper year that saw its UK retail value increase by 27 per cent”. That rise is down to continued expansion into new retail outlets such as John Lewis and M&S and with upholstery now available at sofas specialist DFS.
The brand has also expanded into new product categories, including electronics, and extended distribution so that in the UK, 600 retailers are now stocking Laura Ashley products, while it’s also continuing its long-standing relationship with Next.
Owned by Gordon Brothers since 2020, the takeover came after the stock exchange-listed firm collapsed into administration at the start of the pandemic.
Its anniversary year will also see it unveil an exclusive collection with Mamas & Papas, other collabs and global expansion to new markets including Australia (with home textiles, childrenswear and a womenswear collaboration) and new stores in Japan and Korea.
