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Layne’s Chicken Fingers Plots New Growth

The brand is planning to substantially grow its store count in its home state through a new franchise agreement.

The Texas-based quick-serve chicken restaurant will open 25 new units in East Texas through a deal with Taylor Thomas, a veteran franchisee who operates multiple Whataburgers in the state. Layne currently operates 13 locations in Texas, along with one in West Virginia and two in Pennsylvania.

“We were out eating one night and one of our buddies brought up Layne’s,” Thomas said. “We didn’t even know the brand. We went to check it out, started talking with the team, visited some locations in Dallas and fell in love with the product. It was really everything we were after.”

Layne’s has already signed on for 91 new restaurants through eight franchise agreements in the first quarter of 2024 alone and expects 10 more openings this year, including locations in Nashville, Tennessee; Janesville, Wisconsin; and Roswell, Georgia, the brand’s first locations in the new states.