The company has launched flagship stores for Swiss sportswear brand On in LazMall in the Philippines and Thailand, expand the brand’s e-commerce presence in Southeast Asia.
The launch makes Lazada the first marketplace platform in the region to host an official On flagship store, giving consumers in both markets access to the brand’s range of performance and lifestyle footwear.
The initial product assortment includes running and training shoes from On’s Cloudmonster, Cloudrunner and Cloudsurfer franchises, as well as other training and lifestyle models.
According to Lazada, the range will expand throughout next year, with additional performance and everyday footwear products from the Swiss brand to be introduced.
“The partnership reinforces LazMall’s position as a destination for sought-after global brands, giving consumers access to authentic products through official brand stores while enabling international brands to connect with more customers across Southeast Asia,” Lazada said in a statement.
The e-commerce launch follows On’s partnership with SSI Group last month to enter the Philippine market. Under the agreement, SSI Group will open the country’s first dedicated On stores and oversee wholesale distribution through the brand’s third-party distribution network.
