Located at 138 Wooster Street, the roughly 2,400 square-foot pop-up will run from December 11 through Christmas Eve, and will offer a range of products, including Lord & Taylor’s cashmere selection as well as items like jewelry and cosmetics. In addition, the pop-up will allow visitors to explore Le Tote’s clothing rental subscription service.
The pop-up’s location and product assortment were chosen to delight longtime fans of the department store and attract younger consumers to a newer and distinctly downsized Lord & Taylor, compared to the roughly 700,000 square-feet occupied by the brand’s former Fifth Avenue flagship. The pop-up marks Lord & Taylor’s return to New York since its famed flagship on Fifth Avenue closed its doors in January, after 104 years.
As part of the sale, HBC will continue to pay rent on the 38 Lord & Taylor locations currently in operation for the next three years, after which the company will reassess the store network in consultation with Le Tote.
Source: Fashion Network
