The LEGO Group has opened the doors to its 24th store in the UK. Located in Lakeside shopping centre, the new 217sq m LEGO Store is already delighting fans of all ages.
The first visitors to the new store also enjoyed LEGO product favourites such as LEGO City, LEGO Friends and LEGO Ninjago, plus LEGO Retail exclusives such as the LEGO Play Station™, LEGO Ideas Downton Abbey and the LEGO Star Wars™ Executor Super Star Destroyer™.
Open seven days a week, the new LEGO Store features a range of experiences including:
• Unforgettable immersive experiences – including Pick a Brick Wall and Build a Minifigure Tower
• Exclusive products – the LEGO Store Lakeside will be home to the largest range of LEGO products, including many exclusive sets such as the LEGO Ideas, The X-Files set and the LEGO Icons Dragon Ball: Shenron & Goku set
• Rewarding offers – guests at the new store will also have the opportunity to collect LEGO Insiders loyalty programme points which can be used for discounts on future purchases or exclusive member offers
Amy Pearson, Senior Marketing Director, LEGO Retail at the LEGO Group, said: “When we plan a new store location, we look for places where LEGO play can become ingrained in everyday moments – whether that is a family day out, a special celebration or a quick visit that sparks curiosity and excitement. Lakeside felt like a natural fit and we’re excited to become part of a destination where people already come together to shop, spend time and make memories.”
