The London-based brand will be focusing on bringing inclusivity to the underwear, swim and casual wear industry, now open in the United States with its first-ever pop-up shop in New York.
According to the brand’s official website, the pop-up shop is taking place at The Shoppe inside New York’s Freehand Hotel from June 5 to July 30. The shop opens up just before the city celebrates Pride, carrying limited-edition merchandise for the products. The pop-up store marks the beginning of Les Girls Les Boys’ relationship with the US Market.
Founder Serena Rees, who founded luxury lingerie label Agent Provocateur, aims to challenge the gender norms with Les Girls Les Boys as it continues to grow. The brand encourages diverse and cross-cultural mindsets as it pushes for fluidity.
