The heart of the 3,500sq ft flagship store is an elevated brand experience that highlights the brand’s iconic collections.
The internationally-renowned clothing brand entered the Indian market in 1994 when it launches a wholly owned subsidiary known as Levi’s Strauss India Ltd. Since then, the brand has grown invariably and now aims to strengthen its physical presence in the market.
The company has unveiled plans for larger stores in Mumbai, Delhi, Cairo, Dubai, Tel Aviv, Colombo, Riyadh, Marrakesh and Amman, and insists that they will not be slowed down by the lasting impacts of the Coronavirus pandemic.
Talking on social media, Sanjeev Mohanty, Managing Director – South Asia, Middle East & North Africa, Levi Strauss & Co, commented: “Our teams are just doubling down on the best size, location, format and stores in the top 25 retail destinations in South Asia, Middle East & North America. A big shout out to all the teams involved in making this happen despite al Covid-19 challenges.”
