A Hublot ambassador since 2020, creative director Samuel Ross brings his unique graphic language to watchmaking for the first time with the limited-edition Big Bang Tourbillon Samuel Ross.
A 40-year focus on the “Art of Fusion” has resulted in a meteoric rise for Hublot, seeing it catapulted to the pinnacle of innovative watchmaking. With the brand’s ability to combine seemingly diametrically opposed materials, plus an enduring drive to push the boundaries of what is technically and aesthetically possible, it has rewritten the rules of horology, leaving a new design language in its wake.
Fostering a desire to work with the most talented practitioners in alternate fields, the brand introduced its “Hublot Loves Art” initiative more than a decade ago. Hublot has since collaborated with some of the most talented artists and designers of a generation. Ground-breaking in outlook and highly collectable, the resulting watches offer new interpretations of time and timekeeping. The most recent creator to take up the mantle is Samuel Ross.
Mirroring Hublot’s trajectory, renaissance man Ross has experienced an equally breakneck rise to prominence. Describing himself as a creative director, the 30-year-old multi-disciplinary artist, filmmaker, and fashion designer graduated from Leicester De Montfort University in 2012 with a first-class honours’ degree in graphic design and illustration. Since then, he has collaborated with many brands and creative outlets – from Oakley and Nike to Dr. Martens and Mackintosh – launching his men’s Luxury Sportswear label A-Cold-Wall* in late 2015, and his design studio SR_A in 2019.
The deceptively simple, industrial form of the 40cm high artwork has now been reinterpreted in the 44mm Big Bang Tourbillon Samuel Ross – Ross’s first wristwatch collaboration with Hublot. Ross’s signature use of colour and love of stark geometry and urban design, come together with the innovation and precision that prevail in the work of both Ross and Hublot.
