The UK’s pioneering force in immersive live entertainment, Little Lion Entertainment, has announced that Arcade Arena London will open on the Southbank in September.
Situated at 26 Lambeth High Street, SE1, Arcade Arena London is the flagship realisation of a concept that Little Lion Entertainment has been building towards since its inception: a giant, purpose-built live gaming venue in which multiple world-class video game experiences play out simultaneously, at full arena scale, in one central London location.
The venue launches with three headline experiences. CHAOS KARTS – Little Lion’s runaway smash hit – puts players behind the wheel in a real-world, kart racing battle, The PAC-MAN LIVE EXPERIENCE, developed in an industry-first partnership with Bandai Namco Entertainment, where the world’s most iconic video game is transformed into a fully immersive, augmented live event and making its debut at Arcade Arena London: ALIEN INVASION – a genre-defining new experience that fuses the intensity of laser tag combat and drone technology within a breathtaking sci-fi arena. Players aren’t just playing a game. They’re inside one.
Tom Lionetti-Maguire, Founder and CEO of Little Lion Entertainment, said: “Arcade Arena was always conceived as something more than just a venue – it’s a platform. The idea, from day one, was to build the ultimate live gaming space: in which you can insert any video game experience and have it play out at genuine arena scale. What that gives you is something the entertainment industry has never really had before: a format with truly infinite content and real repeatability. People don’t just come once. They come back, because the Arena keeps changing. The Southbank Flagship is the fullest expression of that vision we’ve ever built, and I am incredibly proud of what the team has created here. Three simultaneous games. Three world-class experiences. One extraordinary venue. London is going to love this.”
The launch follows a remarkable period of growth for Little Lion Entertainment. Having first proven the live gaming model with The Crystal Maze Experience – now celebrating its 10th year in London and Manchester – and subsequently building CHAOS KARTS and the PAC-MAN LIVE EXPERIENCE into two of the UK’s most celebrated new entertainment concepts, the company arrives at the Southbank with both the ambition and the track record to match it. Millions of visitors. Over 220 employees. And a genuinely new genre of entertainment: Live Video Game Attractions.
