Liverpool ONE is celebrating the close of a successful festive period, with figures showing a 5% increase in sales during the period compared to 2018, defying industry declines. The outstanding Christmas results mark the end of a record year of performance at the destination, with sales up 2.5% during 2019.
Footfall figures also bucked trends in 2019, with a total of 29 million visitors to Liverpool ONE throughout the year, 5.5 million of which attended during the Christmas period.
The positive performance figures were supported by 17 openings at the destination, including premium brands Ralph Lauren, Virgin Holidays, Oliver Bonas, Mint Velvet, Jo Malone London, Too Faced and Morphe. Complementing this, 125,000 sq ft of space was renewed with existing tenants, while a total of £5.3 million was invested by retailers and operators into new and existing space.
To complete the year, international life and style brand, Kate Spade, also chose Peter’s Lane, for the brand’s first dedicated Christmas pop-up in the UK, and first ever boutique outside of London and Scotland.
Alison Clegg, Director, Asset Management, Grosvenor Europe commented: “It’s been a remarkable year of growth for Liverpool ONE, which is a credit to our forward-thinking leasing strategy and series of well-considered campaigns. Welcoming a host of leading brands, and seeing occupants dedicate substantial investment into existing stores at the destination, has propelled Liverpool ONE’s exciting trajectory in 2019. We look forward to seeing this continue into the new year, off the back of an exceptional Christmas season.”
Liverpool ONE’s investment in a series of enlivenment activities also drove the year’s record results, including an innovative ‘Dinosaurs Unleashed’ augmented reality campaign, the annual ‘Tickle the Ivories’ activation, and a giant slide installation throughout the summer months. To wrap up the year, the destination curated a series of immersive festive events for all ages, with tickets selling out across all key dates and weekends.