The brand has launched its first perfume flagship in Seoul’s Seongsu-dong, following the recent debut of Casa Loewe in the Gangnam district.
The two-storey, 344sq m Loewe Perfumes store includes a central garden, rooftop terrace and cafe, with the brand describing the space as a calm, intimate environment inspired by botanical gardens.
At the centre of the ground floor is a patio-style garden visible from multiple areas of the store. Its layout references the spatial arrangement of a traditional hanok, with ceramic planters inspired by pine trees and elements of Loewe’s Spanish heritage.
Meanwhile, the Loewe Seoul flagship’s exterior is finished with handmade tile-blue ceramic tiles with irregular glazing that shift into emerald, lime green and turquoise hues across the interior surfaces.
Inside, customers can access Loewe’s full perfume range, including the Botanical Rainbow, Un Paseo and Crafted Collection lines.
