Japanese lifestyle retailer Loft has re-entered the Hong Kong market with a year-long pop-up store at Moko shopping centre.
The store, which opened on 22 August, is operated by local retailer Yaichi and carries more than 3,500 products across stationery, beauty, homeware, gifts and seasonal categories. The launch marks Loft’s return to Hong Kong after its previous presence in the market.
Among the products available are the Loft Limited Tote Bag, B-Side Label stickers and cosmetics from Japanese beauty brand Vim Beauty, created by beauty influencer Marilyn.
Yaichi has positioned the store around its Japan Price Match policy and has also introduced the Yaichi Loft Tomo membership programme, which offers members exclusive pricing and other benefits.
