Japanese luggage brand Lojel has unveiled its new concept store at K11 Musea, marking the brand’s seventh location in Hong Kong.
The K11 Musea store, in partnership with renowned local artist Zoie Lam, represents the local Tsim Sha Tsui district through the artist’s artwork on the store’s central pillar.
The store’s architectural feature of the canvas showcases Lojel’s storytelling of “art meets retail concept”.
“This store marks a new chapter for Lojel – a place where movement, creativity and community come together,” said Tee Teng Li, Lojel’s GM. “It’s a pilot for future spaces designed to deepen our connection with customers and offer them a truly immersive experience.”
The store opening features the exclusive Journey Patch collection crafted from 100 per cent post-consumer recycled polyester yarn from Danish artist Julie Solvstrom. The brand has also collaborated with UNHCR, the UN refugee agency and Made51 to launch a handcrafted bracelet campaign.
