Malaysian apparel brand LOL has launched an innovation platform called Cozmic Lab.
The concept is a collaboration between LOL and Brother, an international printing and imaging technology brand.
“Moving beyond the ready-to-wear apparels, Cozmic Lab offers customers an exciting, cost-efficient and environmentally friendly avenue to co-create or customise their own apparel,” said Joey Chong Yan Kit, CEO of Super Gem Resources, the parent of LOL.
Using digital technology, customers are able to select the apparel’s design, quality, quantity, types and location to collect the final product. And budding entrepreneurs are invited to create their own fashion products using Cozmic Lab.
“We are bringing a unique blend of fashion and technology to LOL fans,” said Chong.
“Blending fashion and technology is a global trend and being a fashion-forward brand, LOL believes that Cosmic Lab is a powerful way for us to connect to our customers and engage them through a distinct, innovative and customisable way to shop and experience our brand.
“Cozmic Lab is also revolutionising the way fashion retail brands do business; we are inviting other entrepreneurs to use the platform to create their very own range of products,” Chong added.
