The virtual online tool can calculate ‘skin age’ and based on this recommends a personalised skincare regime for each customer.
In a period where retailers and brands are looking to reinvent themselves to reengage with their audience, businesses are utilising Artificial Intelligence to stay relevant in a technology-driven retail world. The new Skin Genius tool is powered by Artificial Intelligence and utilises over 50 years of data to ensure a highly reliable skin age calculation.
Customer simply need to upload a photo from their phone and Skin Genius will provide an on-the-spot analysis through facial mapping based on radiance, pore quality, firmness, lines and wrinkles and tone). Based on this analysis, customers will then receive a tailored regime that recommends products.
Skin Genius can be used online or in Boots stores.
