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Louis Vuitton Opens Winter Pop-Up

Situated in the Swiss luxury holiday resort of St. Moritz, the temporary store houses a capsule collection that is dedicated to skiing.

The new pop-up space has been designed in the style of a yurt, which is the traditional tent of the nomads. Complementing the pop-up store’s location, customers are able to purchase the brand’s skill collection which offers a complete wardrobe that has been designed for both style and performance. According to the brand, the collection carries “the house’s travel spirit to alpine destination, where snowy days and nights are spent outdoors and indoors.”

The Capsule collection includes Monogram fleece, quilted jackets, sporty knitwear, a parka and a range of puffer jackets that feature real goose down filling. Customers can also purchase dungarees, trousers and a funnel-neck jacket, with all of these items forming part of the specialist skiwear which has been made from technical nylon and waterproof stretch gabardine.

The items of clothing from the collection can be combined to create overall looks that are suitable for skiing or can be put together as an individual après-ski statement.