Activewear brand LSKD is attempting a new concept in its latest store opening as the brand eyes $200M in annual revenue.
The Queensland-founded retailer’s newest store is in Heirloom, Armadale, opening on 11 July, marking an entry into its next phase of retail growth. The 179sq m store will debut its “next-generation” concept, with a refreshed, community-led design that LSKD said will influence future stores.
LSKD said, alongside its revenue targets, that it expects to grow its store count from 33 to 40 this year, with two more openings in Victoria planned “in the coming months”.
“This next chapter for LSKD is about building world-class retail experiences that still feel like us,” said LSKD Founder and CEO Jason Daniel. “We’ve spent a lot of time on this concept because we wanted every store to feel community-led, premium, and highly experiential. Armadale is a milestone for us and it shows the direction we’re heading as a brand, not just in Australia but globally.”
“We’d had our eye on High Street Armadale for some time, so when the opportunity within Heirloom came up, it was a natural fit,” added Chief Retail Officer Alex Shaughnessy. “The quality of the development, its design, and its position within one of Melbourne’s strongest retail precincts made it the ideal place to launch our next-generation store concept. This store is the first expression of our new retail direction. It delivers a more elevated and intuitive experience and will help shape how we approach future stores in Australia and internationally.”
