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Lufian Seeks to Expand

The well-established fashion brand plans to bring timeless, high-quality fashion for men and women to the SEE region.

Founded in 1995 in İzmir, today Lufian operates 148 stores in Turkey and 50 international points of sale across 20 countries. Its stores collectively attract an annual footfall of over 14 million visitors, reflecting the brand’s strong appeal across its markets.

The brand has also seen remarkable success in 2024, with a 27 per cent increase in the number of stores and a 43 per cent growth in total sales compared to the previous year. This performance underscores Lufian’s resilience and adaptability in today’s competitive retail environment.

In addition to its European presence in countries such as Germany, the Netherlands, Belgium and North Macedonia, the brand’s international reach extends from Venezuela in the West to Mongolia in the East.

The brand is now focusing on further expansion into Southeast Europe, targeting Serbia, Croatia, Bosnia and Herzegovina, Montenegro, Slovenia, Romania, Bulgaria and Albania.

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