A new family-owned hospitality brand, Luura, will debut its inaugural hotel, Luura Cliff on the island of Paros in May 2026.
The hotel represents a bold new chapter in contemporary Greek hospitality and the beginning of an ambitious Mediterranean expansion that will include additional properties in Paros, Athens and beyond.
Luura will join Morgans Originals, a celebrated collection of one-of-a-kind, independent hotels managed by Ennismore, known for their iconic cultural stories. The opening of Luura Cliff will also mark Ennismore’s debut in Greece, bringing the group’s distinctive approach to lifestyle hospitality to the Aegean.
Founded by Vivium, the family office of businessman and entrepreneur Elie Khouri, Luura is a multigenerational vision rooted in family values. Each property will be designed to reflect its destination, inviting guests to explore, connect and experience a sense of place. “Luura is our way of redefining what it means to travel well, with the ambition to craft the next generation of iconic destinations. Spaces with presence, rooted in culture, defined by authenticity and designed to leave guests inspired,” says Sophie Khoury, Founder of Luura and Head of Hospitality at Vivium. She adds: “At our properties, every detail carries weight and guided by curiosity, we connect travellers to experiences both within our spaces and beyond them.”
Luura Cliff’s design, by Elastic Architects and interiors by Lambs and Lions studio, will draw on the timeless purity of Cycladic architecture, featuring a village-like constellation of iconic whitewashed buildings. The adults-only, all-suite seafront property will offer spacious accommodation featuring extensive outdoor space and private pools, alongside a private chapel, two restaurants, an extensive wellness area and an event space for weddings and exclusive buyouts.
