Luura, a new Mediterranean hospitality brand, has opened its inaugural hotel on the island of Paros.
The adults-only (12+ years) seafront property features 39 spacious suites with extensive outdoor space, including 19 with private pools, alongside a private chapel, two restaurants, an extensive wellness area and an event space for weddings and exclusive buyouts.
Inspired by culture, craftsmanship and a strong sense of place, Luura reflects a multi-generational curation. Each Luura property will respond to its surroundings, with its debut in Paros reflecting the island’s layered culture, artistic legacy and contemporary rhythm. Representing a bold new chapter in contemporary Greek hospitality and the beginning of the brand’s Mediterranean expansion, future properties are planned for Paros, Athens and beyond. Luura joins Morgans Originals, Ennismore’s collection of one-of-a-kind independent hotels, marking the group’s launch in Greece.
With architecture by Elastic Architects and interiors by Lambs and Lions studio, Luura draws on the timeless purity of Cycladic architecture, with iconic whitewashed buildings arranged as a village-like constellation across the landscape.
