Last year, Macy’s Brooklyn store bid farewell to the Borough of Homes and Churches. But retail will soon return to the historic site on Fulton Street.
United American Land, together with The Jackson Group and Dreamscape Retail & Entertainment, this week unveiled a plan to revive retail at the site with what it paints as “one of New York City’s largest and most ambitious retail developments”.
The real estate partnership plans to fill some 440,000sq ft with BKX, a destination that will combine retail, entertainment and cultural programming.
“When we acquired this property, we saw an opportunity to reimagine one of New York’s most iconic sites for the next generation,” said Albert Laboz, Principal of United American Land.“Rather than pursuing a traditional retail redevelopment, we’re creating a destination that reflects how people want to spend time today – bringing together entertainment, dining, retail and community under one roof.”
The development group set its eyes on the site for its “unprecedented residential, commercial and institutional growth,” according to a press release unveiling the BKX project.
“BKX represents a once-in-a-generation opportunity to create a first of its kind urban entertainment destination,” said Joshua Strauss, President of Retail & Entertainment at Dreamscape. “Consumers today are looking for more than a traditional shopping experience. They’re excited by places that blend retail, entertainment, dining, culture and community and BKX has been envisioned to meet that demand under one roof, at a scale that simply doesn’t exist elsewhere in New York.”
