Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer in the region, is deepening its strategic alliance with Alshaya Group, one of the world’s leading brand franchise operators, for a bold new wave of store openings across its Middle East portfolio.
The powerful retail rollout across Majid Al Futtaim malls features first-to-market launches and expanded flagship formats. At the centre of this expansion is Primark, which will open at City Centre Mirdif on April 9, followed by a flagship store opening at Mall of the Emirates (both in Dubai) and an opening at City Centre Bahrain. These openings bring the international retailer’s unique value offering to diverse regional audiences.
As part of ongoing enhancement efforts, Alshaya Group’s H&M store at Mall of the Emirates has reopened following a multi-million-dirham refurbishment. This has been complemented by recent openings from leading Alshaya brands including Jo Malone, Victoria’s Secret and COS.
Ulta Beauty, one of the US’s largest and most influential specialty beauty retailers, made its UAE debut at Mall of the Emirates in January 2026, offering customers a dynamic, experiential space featuring skincare, cosmetics, and wellness brands.
Majid Al Futtaim Asset Management CEO Khalifa Bin Braik said: “This latest expansion with Alshaya Group cements our position as the leading retail destination partner in the region. Together, we are delivering elevated, future-forward retail experiences that continue to shape the future of shopping in the Middle East.”
“Majid Al Futtaim remains committed to creating destination malls that are hubs of commerce, culture and lifestyle for the region’s diverse consumers,” he stated.
Starting with the opening of Primark at City Centre Mirdif this month, the partnership aims to bring leading global brands to the region, he added.
Alshaya Group CEO John Hadden said: “Our long-standing partnership with Majid Al Futtaim has been instrumental in enabling some of the world’s most iconic brands to flourish in the region.”
“This next phase of expansion reflects our shared vision of delivering best-in-class retail experiences that surprise and delight customers. We are especially proud to announce the next Dubai Primark to open in City Centre Mirdif next week,” he stated.
Each of these store openings signals the continued evolution of Majid Al Futtaim’s destinations into premium shopping destinations with a dynamic mix of fashion, beauty, and lifestyle offerings, he added.
