The design brand from Crate and Barrel Holdings has expanded its physical footprint and presence in the Middle East with their new store in Mall of the Emirates.
The much-anticipated arrival of the CB2 store comes following a highly successful contemporary pop-up and it promises a highly curated collection of contemporary furniture and décor.
The new store houses multiple categories including indoor and outdoor furniture, kitchenware, bedding, lighting, rugs, accessories and more. Its current assortment features CB2’s Brazilian Rhapsody collection, the brand’s take on the sun-drenched modernist movement in the sixties, and the Décor Art capsule, which was inspired by the fluidity of twentieth century sculpture. Customers can also discover exciting collaborations with leading designers such as Kara Mann, Jennifer Fisher, Ross Cassidy, GOOP and Lenny Kravitz.
Fahed Ghanim, CEO, Majid Al Futtaim – Lifestyle, said: “Physical stores play a vital role in helping customers see, touch, and experience products, whilst creating memorable moments with friends and families and building meaningful connections with brands. CB2’s debut will open up more possibilities for our customers in the UAE as we look to expand our physical footprint and diversify our portfolio alongside leading international brands.”
Janet Hayes, CEO of Crate & Barrel Holdings, added: “We believe that the design- forward product collection will resonate with both the international and local Emirati clientele who are searching for creative and inspired ways to transform their homes.”
