Mango Home, born in 2021 with the aim of evolving the Spanish clothing brand into a lifestyle brand, is entering the United States for the first time. The dedicated home line is currently available in 32 markets.
“The arrival of home products in the United States represents a significant step forward in our business diversification strategy, which at the same time strengthens our international expansion plan in one of the most strategic markets for the company. It is the first. time our Home line is marketed outside of Europe “says Laura Vila, Manager of Mango Home.
Through Mango Home, the company has added to the US version of its website the sale of the line of fabrics for the bedroom, living room, bathroom, kitchen and dining room, as well as other items for the main environments of the home.
Over the course of 2022, the company will seek to consolidate its presence in the markets in which it is already present, namely Europe and the United States. In Spain, its reference market, new corners of the Home line will be opened in some of its main stores.
As part of sustainability, Mango Home plans to increase the weight of sustainable and locally sourced items within the collections. Today 80% of the Home collection is considered sustainable and 65% of the items are of local origin.
The Spanish clothing brand has been present in the US since 2006. The company strengthened its bet on the US market in late 2017 with the restructuring of its SoHo store and the agreement with Macy’s in 2019 to accelerate online growth. In 2021, four stores were opened in the country, in the Menlo Park and American Dream malls, both in New Jersey, Roosevelt Field in New York and Dadeland in Miami, Florida. During the first half of this year, a new 2,100 square meter flagship will open on New York’s Fifth Avenue.
Founded in Barcelona in 1984, the company closed 2021 with a turnover of 2,234 million euros, with 42% of the business coming from the online channel and a presence in over 110 markets.
