Inditex Group’s premium fashion chain has made its debut in the Danish capital. Last Thursday, Massimo Dutti opened its first flagship store in Copenhagen, located at 35 Østergade – a central shopping street in the Strøget area.
The transaction was managed with the advice of real estate consulting firm Cushman & Wakefield, which participated in the process alongside the property owner, managed by Savills Investment Management with the support of Capital Investment A/S.
Located on one of the main shopping streets in central Copenhagen, Massimo Dutti’s new and first store in Denmark is situated in the same corner retail space previously occupied by COS, the H&M Group’s premium fashion brand and one of the Spanish label’s main competitors. The Inditex chain now takes over this particularly strategic spot in the Scandinavian capital. From here, it will display its full range of menswear and womenswear collections across the store’s more than 495sq m, which are spread over two floors.
The boutique showcases the chain’s latest and most innovative store concept. This revamped retail format aims to enhance the experience throughout the purchasing process. The space is conceived as a place “to be” rather than a place “to buy”. This paradigm shift has been shaped by implementing a new aesthetic, new services and a series of the latest eco-efficiency innovations.
