The Jakarta-based café chain has launched its first international outpost in Singapore as it starts its move towards Asia expansion.
Opening in partnership with local Oue Restaurants, the new Maxx Coffee outlet serves Indonesian single-origin coffee as well as a selection of food and the brand’s signature beverages.
“After 80 successful outlets in 23 cities across Indonesia, our goal remains consistent; to provide a social canvas fit for modern coffee lovers to create meaningful moments over great coffee,” said Oue Restaurant CEO Brian Riady. “With the burgeoning third-wave coffee culture in Indonesia and rising global popularity of Indonesian coffee and coffee culture, Maxx Coffee is ripe for the picking.” “Maxx Coffee serves more than just a daily cuppa,” said PT Maxx Coffee Prima CEO Mehdi Zaidi. “Designed to cater to the modern coffee lover’s lifestyle, our outlets are a mix of co-working spaces that enable an exchange of ideas, booths to spark conversations and cosy corners for anyone who wants a quiet space to enjoy a book.”
