The UK’s most dominant super-regional retail destination, Meadowhall, continues to reinforce its market position with a flurry of aspirational jewellery deals.
The centre has secured a selection of significant renewals from jewellers, with commitment from these leading brands evidence of the strength of the category at Meadowhall, given the 8.5 per cent (YTD vs August) uplift in category sales.
• Goldsmiths has renewed its 5,571sq ft unit on Upper High Street, incorporating a dedicated Rolex boutique, alongside the Goldsmiths brand. The new shop-in-shop showcases Rolex’s premium collection of watches, complemented by a dedicated pre-owned section.
• Swarovski has recommitted to its 1,223sq ft space on Lower High Street. Renowned for its precision-cut crystals and distinctive, market-leading designs, Swarovski appeals to customers seeking statement pieces, gifting and occasion jewellery, as well as everyday accessories with a premium touch.
• Austen & Blake, the specialist fine jewellery and diamond retailer, has also recommitted to Meadowhall, re-investing in a 1,205sq ft upsized unit, almost double that of their previous space. Customers can personalise designs through choices of diamond shape, carat, metal and setting, with pieces made to order.
Together, these three deals highlight continued success at Meadowhall, reinforcing the clear demand for jewellery across accessible, aspirational and premium propositions. They also demonstrate the spending power of Meadowhall’s expansive catchment, attracted by the centre’s regionally unrivalled variety of brands.
Richard Crowther, Retail Leasing Director at British Land, said: “Fundamentally, we understand what our customers want and value from a shopping experience. We have a diverse customer base that wants affordable, everyday pieces up to statement, celebratory jewellery and gifting choices. These three deals come from success and aligning with our audience, jewellery consistently being a top-performing category, securing a quality tenant mix for the long term and real momentum as we build towards Christmas.”
