The iconic American brand has opened a newly designed modern retail experience as it build upon its expanding omni-channel model.
The reimagined stores are destinations for all things menswear and showcase the expanse of the brand’s offerings. The stores were designed to support a seamless omni-channel customer experience, which thoughtfully incorporates innovative technology solutions to strengthen the company’s incomparable combination of service, selection, convenience and value.
Upon entering, customers are greeted with clean sight lines and streamlined perimeter walls that enable elevated visual merchandising of key items and head-to-toe looks for easier decision-making for customers. Glass panels enhance a sense of transparency and active engagement.
Designated zones are organised by occasion to guide customers to the perfect outfit. The new store design goes well beyond suits to showcase rental and custom offerings as well as a broad selection of lifestyle lines of casual menswear. The layout includes a visible back stock area called “The Vault,” which greatly reduces inventory on the sales floor while making it easier for expert stylists to help shoppers find their personal fit, style and size. The stores also feature newly designed fitting rooms adjacent to a lounge area.
