Meta, Facebook’s recently rebranded parent company, is looking into opening its own retail stores in the US, according to a recent report in The New York Times.
The report outlined that the first Meta flagship store is likely to open in Burlingame, California and this, and any subsequent store will largely be used to show off the business’ physical goods including its virtual reality headsets and video chat tablets. The store will also allow customers to try out these items in a bit to get them hooked into Meta’s forthcoming ‘metaverse’.
CEO, Mark Zuckerberg said when announcing Facebook’s name change said: “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started.”
With roughly 2.9 billion monthly active Facebook users globally (as of the third quarter of 2021 according to Statista) the business has a large pool of potential consumers to target for the stores.
