After more than 30 years, the Armani Group has chosen to bring its largest and most representative store of the brand to Milan.
Designed by Giorgio Armani and his team of architects, the store is located in a building designed by Gio Ponti in Corso Vittorio Emanuele II, just a few steps from Piazza San Babila. The store offers a strong visual impact with the luminous brand initials of A and X standing out on the façade with an angled movement.
Described by Armani as ‘the most dynamic of the brands’ in his portfolio, the A|X store brings together clothing and accessories for both men and women, offering everything from every day to urban style.
The entire project has been designed to reduce environmental impact, with everything considered from the material selection to the finishes, coverings and lighting. In an effort to make the shopping experience more efficient for shoppers, avant-garde systems and technologies have been utilised, including large-scale videowalls and Smart Checkout and POS mobility.
