Late last month, MINISO opened four new stores in Texas and two in Florida, doubling the global value retailer’s store count in these states.
The six new stores, all located in malls, added to the Thanksgiving spirit by providing fun, trendy destinations for families to enjoy. During the Thanksgiving weekend, the stores welcomed thousands of customers who came to discover the brand’s wide variety of design-led, affordable and adorable products, from plush toys to skincare products and everyday household items. The vast assortment of MINISO’s licensed collections including We Bare Bears, Sanrio and more, also attracted fans to shop for their favorite characters in store.
At the grand opening of the Dolphin Mall store in Miami, Florida, shoppers and influencers gathered for the ribbon-cutting ceremony, celebrating MINISO’s entry into the coastal metropolis. The store also hosted multiple raffle draws that attracted significant footfall. The Dolphin Mall store, as well as the Stonebriar Center store in Dallas, Texas, features MINISO’s iconic winking chair, an enlarged winking face taken from the brand’s logo, to reflect the brand’s philosophy of bringing pleasure and joy to shoppers. The winking chair has quickly become a popular photo spot in both stores, garnering numerous social media shares and interactions.
