The global lifestyle brand known for its fun, affordable, design-led products, has celebrated the grand opening of its brand-new flagship store in Paris at 104 Avenue des Champs-Elysées.
The Paris flagship, which is MINISO’s largest store in Europe, marks a significant milestone for MINISO’s ongoing global expansion, aligning perfectly with the brands ambitious “Super Store” strategy. This strategic approach focuses on establishing large-format stores in key, high-traffic areas. These “Super Stores” offer customers a truly immersive MINISO experience, showcasing the brand’s extensive product range across categories like household goods, cosmetics, stationery and more.
The store, which sprawls across two floors and over 8,600sq ft, particularly highlights MINISO’s IP collaboration collections – one of the brand’s key strategic product categories – with design elements and store zones dedicated to Sanrio, Disney, Barbie and others. The store will also be the first in France to debut the new BT21 IP collection.
“The new flagship store in Paris is another exciting step forward for MINISO,” said Vincent Huang, General Manager of MINISO Overseas Distributor Markets and Vice President. “Following the successful launch of
Super Stores in Times Square and Oxford Street, this prestigious Parisian location further solidifies our commitment to the “Super Store” strategy and its role in elevating the customer experience and propelling our global brand recognition.”
