The company has launched its very first MINISO LAND store at Easton Town Center in Columbus, Ohio, introducing a new immersive retail experience built around globally beloved IPs to the market.
Located at Easton Town Center, one of the Midwest’s premier lifestyle shopping destinations, the approximately 15,000sq ft store is among MINISO’s largest locations in the United States and introduces a new IP theme park-style destination designed for shopping, exploration and social interaction.
MINISO LAND Columbus features dedicated product zones spanning toys and collectibles, home essentials, beauty, food and beverages and lifestyle categories, alongside immersive themed IP worlds that invite customers to explore, interact and engage. The store combines warm wood textures, themed storefronts, signature character displays and immersive visual storytelling, creating an engaging and highly navigable environment designed for discovery. At the entrance of the store is a dedicated YOYO-themed zone and signature YOYO sculpture, celebrating MINISO’s proprietary IP through exclusive merchandise and interactive displays.
The store is designed around a vast collection of over 5,500 SKUs, with IP products accounting for more than 60 per cent of total offerings across more than 30 globally loved and locally popular IP collections, with a layout that allows visitors to seamlessly move between dedicated IP worlds and category zones while discovering new items and experiences.
Highlights in store include a Hello Kitty and Friends zone with more than 100 products and a Disney zone with over 130 products inspired by beloved characters such as Stitch, Winnie the Pooh, Mickey Mouse and Toy Story. Consumers can also discover a range of fan-favorite collaborations featuring ONE PIECE, Chiikawa, Snoopy and mofusand, further reinforcing MINISO LAND’s role as a destination where shopping meets entertainment, fandom and discovery.
