The Argentine footwear brand Mishka, founded by Marcelo Cantón and Diego Trivelloni, is experiencing strong growth, with new openings across the country and the region and a steadily consolidating digital channel.
In 2025, the brand finalised the move from its Alto Palermo store to a larger space with the brand’s new architectural image. “The new store is almost 100sq m, got off to a very good start from day one and has become a key point within a shopping centre with a loyal following,” explained Marcelo Cantón in an exclusive interview with FashionNetwork.com.
This opening is followed by new stores in the provinces of Salta and Neuquén, the latter under construction in the Alto Comahue shopping centre. “In the interior of the country, we work with smaller stores, 50 or 60 square metres, because we’re gradually developing these spaces. We’re interested in reaching new cities,” he said.
Regional expansion is also ongoing. After its initial launch in Casa Costanera (Chile) and Uruguay, Mishka will open a second Chilean store in the Parque Arauco shopping centre in the coming months, measuring approximately 60sq m.
All the new locations reflect Mishka’s updated image. “The idea is for the product to be the protagonist. We’re committed to contemporary architecture, with fine materials like marble and aluminium, with plenty of light and a meeting place feel,” Cantón described.
