The company is expanding its footprint at home and abroad as it gears up for the toy industry’s busiest season.
The toy retailer, in partnership with Go! Retail Group, said it is planning to open 10 new flagships and 20 seasonal holiday shops in the US by year’s end. The first new flagship opened on 20 September at Chicago Premium outlets in Aurora, Illinois, followed by locations opening in October at Camarillo Premium Outlets in Camarillo, California and Arundel Mills in Hanover, Maryland.
Toys”R”Us, which is owned by WHP Global, already operates flagships at American Dream and Mall of America, as well as in Chicago and Texas. The company also has a store at Dallas Fort Worth Airport and shop-in-shops at Macy’s stores nationwide.
Toys”R”Us is also growing its footprint with military families. It has six new stores slated to open through its partnership with Nexcom, building on the first two already serving US Navy and military bases.
Globally, Toys”R”Us is expanding into new an array of new markets, including Chile, Peru, Ecuador, Venezuela, Morocco and Lebanon, while also re-establishing a presence in Türkiye. The brand is also strengthening its footprint in major markets such as the UK, Mexico, South Africa, Asia and South Korea, where it is introducing new concept formats with strategic partner Lotte.
